CCF Unveils Its Brand Campaign: “A Bank of Its Time, From Another Time”

Paris, April 22, 2025 –

CCF (Crédit Commercial de France), a heritage bank founded in 1917 and an iconic name in the French financial landscape, is launching a new brand campaign starting April 23, 2025. The campaign will be visible in print media, on digital platforms, in branches, and through outdoor advertising.

With a bold campaign promise — “A bank of its time, from another time” — the message captures both the legacy of an institution founded in 1917 and the modernity of its wealth management offering, notably through the independent selection of top-tier solutions from leading financial institutions. This campaign continues the revival of CCF and reinforces its ambition: to offer a bank deeply rooted in history and firmly focused on the future.

The campaign features over 15 elegant and impactful visuals. Some highlight CCF’s key strengths — the quality of its advisors, its wealth management expertise, and the relevance of its products — while others are city-specific, showcasing the local presence of the CCF network.

Charlotte d’Etigny, Chief Marketing, Digital & Data Officer at CCF, explains: "This campaign marks a new chapter in CCF’s revival and reflects our deep conviction: to support our clients effectively, we must combine the strength of history with a sharp understanding of the present. By speaking out, we reaffirm our ambition to be a heritage bank that knows their story and understands their challenges."

About CCF Group

CCF Group is a century-old French banking group offering retail banking and specialized financing services, with a mission to help clients bring their projects to life. Retail banking is operated under the CCF brand, which includes a network of branches and serves 800,000 clients across France. Specialized financing focuses on personal loan consolidation, auto loans, and real estate financing for businesses.

The Group’s strategy is built around three key priorities:

• Driving growth and commercial activity
• Innovating to simplify processes and better serve clients
• Acting as a responsible and inclusive company for all employees, clients, and partners

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